Children's day at the dental office as a strategy to attract and retain patients

Using holidays to connect with your target audience is always a great idea. Christmas, Mother's Day, Father's Day, are many opportunities. For dentists, one of the main dates is children's day and this is even more latent if you are a pediatric dentist.

On October 12th, children's day in Brazil is celebrated. Date that with a good strategy, can help to attract and retain many patients for their clinic or dental office. Want to know what strategies you dentist can put in place to attract and retain customers? Check out our tips:

- Publish on the subject on the internet

Using the digital universe to communicate with your audience is nothing new, so it is important to create content to post on social networks, especially Facebook and Instagram. Remember that your target audience is parents; so, your content should be geared towards them, for example: you can make a series of posts with tips for children's oral health. This will hold the parents' attention. Use in these posts the language you use in your office's daily routine, that way, whoever is your patient will feel even more familiar.

Posting pictures of your patients can also be a good idea but be sure to ask your parents for permission to post. You can also produce videos with oral hygiene tips for children, which will take a little more time, but it is great because it helps to create authority on social networks. The video does not have to be long, even because very long videos tend to be tiring. You can record your video on your cell phone. If you use Instagram to communicate, this video can become a story, or material for IGTV.

- Send messages via email

A children's dentist cannot let children's day go unnoticed in his or her pediatric clinic or office; therefore, sending an email to the parents and guardians of their patients to celebrate the date can be a great idea. For this to be possible, it is necessary to have the contact and register of those responsible in the patient registry.

TIP: A management system even allows messages to be sent automatically.

Think of short sentences. The idea is just to show that you remembered the date and the patient with affection. This message can also reinforce the importance of brushing or going to the pediatric dentist. To finish, write the name of your office or the dentist that serves the child.

- This date should also be celebrated within your dental office or clinic

Children's day should be celebrated all October in your odontopediatric clinic or clinic, in this way, it will be possible to produce content for social networks, not to mention the possibility of creating a photo mural with your child patients (never forget request permission from parents and patients to display the photos).

Another interesting strategy is the delivery of treats to patients throughout the month, such as colored brushes. It is possible to customize kits and products with the patient's name and even the brand of the clinic, which will help keep your work in the patient's life, remembering that he must return regularly to maintain oral health.

Spread phrases with tips for kids. It is possible to use characters to make the environment more attractive for the little ones. What matters is creativity but remember to consider the advertising laws relating to dentists, their clinics or dental offices.

Do not let children's day pass by, this strategy will help to attract and retain many patients.

Source: Dental Office. Available at: https://www.dentaloffice.com.br/dia-das-criancas-estrategias-dentista/. Access on: 10/09/2020.