Choosing the right social network for your dental clinic
In my last article for this column, I emphasized the importance of making the right choices regarding the most appropriate social network for your business. As I mentioned earlier, this question cannot be answered as easily. After all, the type of audience you serve - or aim to serve - will be the determining point for this decision making.
Regardless of your choice, it is important to note that the work done in the digital landscape will require you a lot of dedication. Social networks need to be constantly updated, attractive and empathic, that is, you need to use a language capable of generating identification by your target audience.
To make this research less expensive, I decided to bring some key features of today's most used social networks. Check out:
You hardly know someone who doesn't have a Facebook profile, do you? The network has grown dramatically and every day new fans gain in Brazil. Just to give you an idea, eight out of ten Brazilians are connected to the network created by Mark Zuckerberg in 2004. In addition to this advantage, Facebook allows companies to advertise, which provides greater dissemination and engagement of shared content. Several other features can also be helpful for healthcare professionals: creating events, customer review space, page customization, and more.
Using hashtags (#) is essential to highlighting your Instagram business by attracting new customers to your services. Don't worry if you have a small office or a large clinic. Knowing how to manage the ideal content, the chance of success is great. Brazil has about 35 million registered users, predominantly between 17 and 35 years old, as reported by the network itself and published by the website of the magazine Época.
Twitter is a kind of microblog where you can post information (tweets) in up to 140 characters. One of the differentials is that you can give personality to your brand, because there is no difference between personal and corporate profile, as happens on Facebook, for example. It has about 40.7 million registered users in Brazil and, according to data released by the network itself, 86% of users are concerned with beauty and appearance.
Periscope
It is one of the newest social networks and its main objective is to broadcast live via Wi-Fi and 3G. The network is also integrated with Twitter, allowing the user to follow on Periscope the same friends they have on Twitter. I have seen many health professionals use Periscope to organize discussions on various topics, bringing colleagues and patients together.
Snapchat
One of the networks most used by 18-24 year olds, Snapchat allows for the sharing of short, live videos. The network also offers the option of photos in which you can add captions, filters and other elements. The difference is that the messages are '' erased '' and can be seen between three and ten seconds. I have seen healthcare professionals using Snapchat to share news related to their area, visits by special clients at the clinic and other content.
YouTube
On YouTube, you can work with videos that explain and highlight services. Many companies have been using the platform for advertising, either through video ads or through sponsorship of some network celebrities who work on diverse topics such as humor, tourism, health and aesthetics.
Rafael Barros: Graduated in Marketing from the Polytechnic College of Campinas; Graduating in journalism from the School of Management, Marketing and Communication (ESAMC); Copywriter and social media at Altera - Service Intelligence Center.
Source: Implant News Prótese News. Available at: http://www.inpn.com.br/Materia/OdontologiaNegocios/132830. Access on: 12/09/2019.