Content Marketing: 5 tips for dental clinics

Months go by, do you bet on varied stocks and none of the results appear the way you want? If the situation exposed above also sounds familiar in your dental office, it seems that the time has come to start a major change in your actions by betting on content marketing.

What is Content Marketing?

Content marketing is a way to engage with your target audience and increase your network of customers and potential customers by creating relevant and valuable content, attracting, involving and generating value for people so that you can create a positive perception dental clinic and, thus, generate a greater volume of appointments, consultations and consultations.

Content marketing is a strategy that doesn't really fail. This is because it goes hand in hand with Inbound Marketing, which is based on attracting customers and leads through exclusive and quality content.

Why adopt it?

A dental office can take advantage of content marketing strategies to disseminate articles, publish studies and research, develop e-books, give oral health tips to its patients and so on. It is also thanks to content marketing that the dental office will be much more authoritative, becoming a true reference in its field of action, in addition to gaining space in terms of visibility and credibility.

The 5 steps for you to put into practice

Thinking about so many benefits, check out the following 5 tips that will help you in the application of content marketing in your dental office.

1. Definition of target audience

The implementation of the strategy and its effectiveness will depend mainly on your knowledge about your target audience. Knowing it is essential to know how to direct the content, after all, we don't talk the same way with an elderly person and a young student, right? So, before you even start, answer the following questions:
- What audience do I intend to reach with the published content?
- What will be the approach?
- What are the needs / fears / desires / doubts of my patients?

2. Bet on a benchmark

Another very important tip when betting on content marketing is to know what your competitors are doing, but without ever copying them. To do so, keep an eye out, see the content usually explored by them and stand out!

3. Plan publications

No publishing without planning beforehand, as this can make you end up publishing too much, or too little. To prevent this from happening, develop a publication calendar and follow it. The ideal number of publications varies widely in each medium. On the office's Facebook, for example, you can post once a day. On the blog, 3 posts per week are enough to not overwhelm the public with information.

4. Bet on content optimization

Optimize publications so that they will have truly attractive results in the conversion of patients. Among the strategies that increase optimization on Google and other search engines we highlight:
- Bet on short sentences and paragraphs;
- Bet on keywords that are related to your business and target audience;
- Prefer short and flashy titles.

5. Monitoring of results

Last but not least, monitor your results; as this will let you know which strategies are working and which are not. Monitoring will also let you know if the published material has been able to attract patients to your office (either in the sense of knowing or making appointments).

Source: LaudOnLine. Available at: http://laudonline.com/blog/5-dicas-de-marketing-de-conteudo-para-clinicas/. Access on: 01/04/2021.