Dentist, why use business cards in the digital age?

Around the world, there are different ways and customs of using a business card. Americans casually drop their business cards on a table, while the Japanese make their exchange as elaborate as a tea ceremony. Exchanging business cards is a universal ritual.

Many companies turn their cards into experiences. Lego employees, for example, distribute plastic thumbnails with their stamped contact details. McDonald's business cards are shaped like a portion of chips. A divorce lawyer has made cards that can be split in two - half for each of the rival spouses.

Most techies believe that cards are at the end of their lives, so why change paper if you can trade electronic versions for your smartphone? However, one can argue just the opposite: that business cards are here to stay, and as the number of dental professionals increases, it is important that your business card stands out. Even at tech meetings people still greet each other by handing out small rectangles instead of changing their phones.

The fact that business cards are thriving in the digital age means that even if technology is essential, it can't look people in the eye and decide what kind of people they are. The rapid advancement of globalization and virtualization means that this process of building trust is becoming increasingly demanding. Cards help reinforce the bonds that were first created over the phone or over the internet.

When you are surprised you leave with another impression of the company or the professional. Imagine you in a toy store and the store business card being the toy itself? You will have a special memory of this store. This is what happens when your patient visits your office and instead of writing down your number on a white paper you deliver a tooth themed card, a playful design that delights children, a texture or metallic paper, all of which show quality and care with your brand and makes it come back.

Business cards are investments that generate financial return and reinforce your professional image, so we have the perfect stationery for your office results. Because yes, you are a healthcare professional, but it is also a brand for your patient, and she needs to stand out among so many others in your neighborhood or city.

This article was made with Information from the article published in The Economist.

Source: Blog Dental Speed. Available at: https://blog.dentalspeed.com/dentista-de-sucesso/cartoes-de-visita-por-que-ter-um-em-plena-era-digital/. Access on: 08/24/2020.
imagem: twenty20photos, de envatoelements