End of a long treatment? Learn how to build patient loyalty

Being a dentist is doing treatments that last a day and others that last up to years. These are patients you see once and others you see often for a long time. However, long treatments one day end; And you don't want the person never to come back to your office, do you?

You already have a relationship with the patient and he already know your work. Now is the time to build this person's loyalty to return to other procedures and refer your work to friends and family.

Make a record of termination of treatment

Let's say you had an orthodontic treatment from start to finish. It was two years (or nearly so) of monthly maintenance meetings and now you are proud of the result and so is your patient!

At the end of the treatment, take a picture with your patient to show the result. You can post on social networks with a small thank you text and already talk about how the orthodontics process is.

The patient will feel valued for completing the treatment with you and may share this content on their own social networks, publicizing their office or clinic.

Do not lose contact with the patient

You may not be seeing that person often, but that doesn't mean your office will be forgotten by them. Using dental software, you can keep in touch with the patient as long as you want using SMS messages. This person will remain on your list, and if you activate the tool, they will receive an automatic message from your office on your birthday, personalized with your own name. Other campaigns can also be done with patients who no longer attend their office, such as commemorative dates and announcements of news in the office.

Tell us about next steps to take care of your smile

Let's say someone has done a restoration process but wants to whiten or wear dental contact lenses. At the end of the treatment, ask what the person would like to do to make the smile more beautiful and ask the main questions. It is much more efficient for you to sell a treatment to someone who is already in the care chair than to talk to strangers, for example.

Enjoy that this person already trusts you to come up with new solutions that will be good for both parties. Show successful cases and report on treatment time and values.

It may be that often the person does not amend one treatment in another but will have the name of his office as a reference. This way your work will be remembered whenever a new need or desire to change arises and it is indicated to others. The important thing is that you promote good experiences and show that the patient is important to you, whether he is attending the office now or not.

Source: Dentista Organizado. Available at: https://www.dentistaorganizado.com.br/noticia.html?id=294&Fim-de-um-tratamento-longo-Saiba-como-fidelizar-os-pacientes.htm. Access on: 07/27/2020.
image: NomadSoul1, de envatoelements