Halloween: opportunity to stand out in dentistry

Halloween is on October 31 and is a date that has more and more strength in Brazil. It is a time to dress up, to ask for sweets, to enjoy that horror movie and, of course, make your office participate in the game.

Using holidays is something that strengthens your brand a lot and makes the relationship with patients closer. Below you can see some tips to stand out on Halloween and not make your work forgotten by those who frequent your service rooms:

Inform your patients about sweets

The famous "Trick or Treat" is the act of children asking for candy around the neighborhood. Very common in the United States, it is already a practice adopted in some places in Brazil. So, how about taking the opportunity to make families aware of sugar in oral health?

Create SMS campaigns with short informational text. You can wish your patients a happy Halloween and talk about the importance of good oral hygiene when consuming sweets to avoid the dreaded cavities. This is the best way to get your name remembered and information to reach patients. Sending messages through the platform is very simple and, in addition, the SMS open rate is 98%.

Decorate your office environment

Halloween is known for its decorations, which can be scary or even cute. If you are good with crafts, how about doing it yourself? Use the best known figures, such as witches, dentures, bats, ghosts ... Especially if you attend children, making the office environment more cheerful and interactive has many benefits. It can even distract those who are afraid of consultations and are apprehensive when they arrive at the office.

Create content on social networks

Images, texts, videos, GIFS? There are several contents that can be created so that your office is present on social networks such as Facebook, Instagram, Youtube and Twitter.

Take advantage of Halloween to create interesting publications that will generate a lot of likes and shares. To find good resources that have to do with the date, the Freepik website has several photos and illustrations that can help. In order to create the design, we recommend the Canva website, which is very easy and intuitive, as well as free.

The most important thing is that you take advantage of opportunities to make your dental office a reference. When you are concerned with informing, relating and providing good experiences, patients return to your office and refer their work to other people.

You don't need to make big investments to have good dental marketing. Just use your creativity, have good online tools and know well what your patient expects. So you stay ahead of the competition and make your revenue always increase.

Source: Dentista Organizado. Available at: https://www.dentistaorganizado.com.br/noticia.html?id=166&Halloween-oportunidade-para-se-destacar-na-odontologia.htm. Access on: 10/26/2020.