How to price your services in dentistry

Talking about money is not an easy task, but it is necessary for every dentist who wants to succeed and live on what he loves to do. Since the subject is often not discussed among colleagues, doubts often arise when taking care of office or clinic money.

Pricing services, then, can be an arduous task for some dentists. Referrals from other professionals are lacking, there is a fear of not getting patients, and there is a culture of not talking about money and a desire to not seem too ambitious. Want to know how to set your dental treatment prices more correctly? Check out our tips!

Know your expenses and lose the fear of numbers

The first thing to know how much you should charge is to know how much you spend on the office. Put in this account the monthly costs, both fixed and variable. Fixed expenses include rent, employee salaries, dental software, internet spending, marketing services, taxes, credit card machine tuition, and so on. The variable costs are energy, water, telephone, dental materials, among other expenses that change every month. To use them in the calculation, average or search the average on the internet or with fellow dentists.

Divide your costs by fixed patients

Now that you have an established monthly cost, it's time to use this number to get your average price. You will reach a base, which will decrease or increase according to the service. This applies, of course, if you already have a working office. You will divide your monthly cost by the average patient you have every month.

If you don't have patients yet, estimate how many you want to have per month. Then the focus will be to work your marketing to attract the first people and start building your own audience.

Variables of each dental treatment

As we said earlier, not all treatments will have the same price, they will have that basis you got plus your own costs. Also, you will need to have your profit margin.

There is also the fact that some treatments may be more profitable than others because they require less time and less material and occur more frequently.

Identify those services that are most beneficial to your dental office and focus your communication on them. Talk about this particular treatment in your SMS, social media, offline communication, etc. campaigns.

Office price adjustments

Each year you will have to readjust various office costs. In addition, the reality of business may change, increasing or decreasing the number of patients, so a price review is critical to ending up not working for free over the years. In addition, review of management, financial control tools, and patient care is required from time to time.

So, in conclusion, if you want to get prices that your patients consider fair, the first step is to assess your costs responsibly. Try not to waste money and always search for good suppliers that guarantee a better cost x benefit. This way you improve your service without endangering the end audience so much. To stay on top of office finances and make management easier, invest in a tool that allows you to control from anywhere.

Source: Dentista Organizado. Available at: https://www.dentistaorganizado.com.br/noticia.html?id=277&Como-precificar-seus-servicos-na-odontologia.htm. Access on: 06/29/2020.
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