Plan the right content for your dental clinic's social networks

Have you considered using some special dates and planning the clinic communication more strategically? Many professionals forget important dates, missing the opportunity to build relationships with their audience and expose their services. In addition, commemorative dates often bring excellent results in terms of engagement: likes, comments, and shares.

I usually classify these dates in two ways: general dates and specific dates.

General are those that, regardless of the type of audience you serve, are essential to use. Among them, we can highlight Christmas, New Year, Father's Day, Mother's Day, International Women's Day.

Specific dates are more closely linked with your current audience or the audience you want to reach. For example, if you serve a lot of children, a children's day post would be ideal. If your clinic is focused on beauty services, a June posting to brides getting married in May could also bring quite interesting results. Specific dates include: the birthday of the city where your clinic is located, children's day, sports day, senior's day, July vacation, back to school and many more.

To access all the dates of the year, just search the internet to find a calendar. In addition, you can start putting content planning into practice: through a simple spreadsheet, in Excel yourself, you can select all the special dates you want to report on the clinic page. So you get organized about time and don't forget to post something important.

Hope this helps. Now get to work!

Rafael Barros: Graduated in Marketing from the Polytechnic College of Campinas; graduating in journalism from the School of Management Marketing and Communication (ESAMC); Copywriter and Social Media at Altera - Service Intelligence Center.

Source: Implant News Prótese News. Available at: http://www.inpn.com.br/Materia/OdontologiaNegocios/132656. Access on: 09/16/2020.