Strategic dental business models for you who want to open a dental office
Find out how to differentiate your services and which audiences you want to serve. ''Nothing is created, everything is copied''. Have you heard this phrase? This is not so true, however, recycling is fashionable and you should not think your proposal should be the most original of all. I know professionals who are waiting for a brilliant idea, and while this magic does not happen, they do nothing.
The market presents several differentiation opportunities that can be used in your business, just have the specific skills and be inserted in a business with high availability of this target audience.
One stop shop (multidisciplinary service)
This trend is related to people who want to buy everything in one place. Resolving all dentistry demands in one address for the patient represents convenience and time savings. Can you call yourself one stop shop?
Better age (socially and economically active elderly)
Treating people over 50 is a great opportunity. Although obvious, this market is largely ignored by dental professionals. Meeting this demand is not just a matter of specialties, the ability to adapt ranges from details such as the reception couch to the receptionist's language.
Accessibility (focus on popular service)
Of course, there are strategic assumptions to thrive in this market, such as having high productivity and low costs, so you can gain in volume, a little of each, but with focus and good work. We can see companies around the world succeeding with wealth from the bottom of the pyramid.
Luxury Market (focus on status and reference)
In the area of services, it is worth noting that the investment required to create the standard of high-quality service is not low, the investment in staff is large, but, in contrast, in large urban centers customers can be counted on. parts of the country.
Kids and teens (focus on kids)
Prevention is the dentistry of the future and space can be initially explored among young people, but the strong brand in this area will enable an interesting path in the medium- and long-term relationship.
LGBT
The pink money market is very welcome in the service industry as many gay couples have no children and are therefore more willing to invest in services, especially those related to beauty and health.
Generation Y (focus on young executives and technology)
In Brazil, Generation Y represents a market of 20 million people, born between 1978 and 1990. It is a very interesting market, but it will require investment in design, a strong and authentic brand, and ease of connection, as they live in this world; were created and grew with the internet.
SPA and day clinic (focus on fast delivery of services)
There are a few ways you can tell if you're the right supplier for people who buy time as a priority:
- Do you have the productive capacity to deliver on time?
- Do you have partners and suppliers that will keep up with your demand?
- Do you have a space that allows the rest of those in treatment?
These are some of the possibilities that can be explored considering the skills you have as a professional and what gives you the most pleasure in working.
Cláudio Gór Gonçalves: Creator of a specific consultancy model in services and communication marketing for health professionals, he has been working in the areas of Medicine and Dentistry since 1994. Founding Partner of Altera - Center for Intelligence in Services and responsible for marketing areas strategic and communication.
Source: Implant News Prótese News. Available at: http://www.inpn.com.br/Materia/OdontologiaNegocios/132612. Access on: 11/26/2019.