The best ways to value your dental clinic staff

The dream of many dentists is to have a large dental clinic, with consultations always and several qualified professionals. A larger clinic can be a guarantee of higher revenues, greater impact on society and brand expansion.

However, growing the clinic is not synonymous that your problems are over. New challenges arise with the growth of patients and partner staff and dentists.

It is necessary to keep the team motivated so that this reflects positively on the way patients are treated. So, dentists soon learn that the skills for running a business in dentistry go far beyond what is taught in college.

Communication actions for internal staff

Have you heard of endomarketing? These are communication actions designed to engage the team, making its employees advocates for your brand.

A simple endomarketing action is SMS marketing campaigns, for example. You can create campaigns for your dentists, receptionists, assistants and assistants, as well as partners like accountants and lawyers.

Create campaigns on commemorative dates, such as Easter, Christmas and New Year, and on their birthdays. This can be done automatically with dental software that sends SMS.

Team Integration Moments

When employees are united and have a good relationship, the atmosphere in their clinic is much more pleasant, being perceived by patients. Therefore, it is necessary to invest time in activities that promote this integration.

Could it be lighter meetings, breakfast available, happy hours after work, secret friends at the end of the year? Be creative and think about how your team can work better by strengthening ties.

In this regard, look for referrals on the Internet and your network, especially with psychologists and HR professionals, to improve the climate within the workplace with actions throughout the year.

Career and Compensation Plan

Communication and integration between people are important, but none of this will make your team stay without a good pay or career plan.

This means giving bonuses, promotions and job changes according to one's efforts. It is also contributing to growth and increased performance.

Investing in the education of your team is always a good strategy. You can afford free courses, such as customer service and finance courses. If someone on your team wants to take a bigger step, invest in a technical oral health course, for example.

Of course, there is a possibility that you can make this investment and the employee leaves but remember: it is better to invest in courses and the employee to leave than not to invest and he stays!

Source: Dentista Organizado. Available at: https://www.dentistaorganizado.com.br/noticia.html?id=286&As-melhores-formas-de-valorizar-a-equipe-da-clinica.htm. Access on: 10/14/2019.