The importance of a good dental clinic design

As Paul Rand said, "Design is the invisible ambassador of your brand." The dentists who understand this best are the ones who will come out ahead. Good design adds value to your services and gives patients greater insight into quality. The consequence of this is that you can charge more for your queries.

Keep reading to learn the key benefits of good branding for your dental office or clinic!

Increase the perception of quality of your work.

A well-finished logo, quality graphic materials, beautiful social media posts; This is all part of your branding, which is the set of interactions your patients have with you.

When sending SMS messages, you don't have to worry about how your message looks. But when we talk about social networks and print materials, using your visual identity well is paramount.

The first step is to have a branding guide. It must be prepared by a design or advertising professional. By following this manual throughout your communication, you ensure a standard that enhances your office's perception of professionalism. Especially when you work with cosmetic dentistry, a well-designed branding already shows the public that you care about the details and don't do things anyway.

Make your office quickly recognized

A visual identity makes your office stand in the head of patients and be recognized from afar. Think about brands like Itaú, Nubank or Coca-Cola. Just by looking at the colors, or a piece of the logo, you can already recognize when it's something from these companies. A very consistent visual identity makes the brand be remembered quickly, and this is beneficial, because when a person needs some dental service, their office or clinic will be the first to be remembered, precisely because they have a strong identity.

Express the essence of your work simply

A good or good designer uses color and typography intelligently. Each shade and font gives a different feel to the audience. Therefore, when it comes to building an identity, you need to know the purpose of the office, the mission, the values ​​and the audience you want to reach. This way the look will show the best of the business.

With calmer colors and softer fonts, the office will give the impression of caring, health. Already the shades of pink or black are elegant, used for cosmetic dentistry. Every detail will send a message to the public without the dentist having to say anything.

And you already have a visual identity defined for your office? Remember that good design can attract patients but not retain them. For a patient to return to their care room requires good care and good communication. Actions such as SMS consultation reminders and birthday messages go beyond design and provide a good experience for those visiting your office.

Source: Dentista Organizado. Available at: https://www.dentistaorganizado.com.br/noticia.html?id=293&A-importancia-de-um-bom-design-para-clinicas-odontologicas.htm. Access on: 07/20/2020.
Image: Wavebreakmedia, de envatoelements