The relevance of the dentist's biography on your Instagram profile

Dentist wants to learn how to make a biography for Instagram the right way? So pay close attention to the tips below!

The Instagram biography is the first content your patient will read as soon as they enter your profile. Before any post Feed, the Stories and decide to follow the profile, it's your bio that is in evidence. If the first impression is the one that is and invites to follow, how to make this as short text to be as attractive as possible?

Check out just a few tips on what your biography needs to have. Where to start the biography for Instagram? The essential information that needs to be included in an unreadable Instagram biography is:
- Clear and objective identification about you, highlighting what differentiates you;
- Use a photo that shows your face well (without a cap and mask) and that associates you with a healthcare professional (lab coat or office setting);
- Phrase connecting with the target audience;
- Link from your WhatsApp; WhatsApp is a shortcut from your follower to you. So prefer it to your site at this first moment;
- The address of the clinic / office;
- Some hashtags, but no exaggeration; Here's the tip, use # with your city name to help attract residents of your city. # Avoid generic as smiles, health, dental etc ..., they will attract people who are not potential patients to you;
- Emojis to get your audience closer but beware of visual pollution.

The above formula is basic and can be adapted.

After all, before you want to impress your audience, you need to be very clear about your goals and how you can help the follower. You see, did not say you cannot be creative, but it is a short text - and no one will spend much time right there - you need objectivity.

Surprise your follower

Without forgetting the basic items listed above, you can compile a neat Instagram biography! The big problem here is when many get lost and end up making a resume listing your courses and dental training.

Use a phrase that brings specificity to some “pain” or “desire” from your target audience and, in addition, includes your differential and / or market positioning. You need to make sure that this ingredient will help arouse the future patient's curiosity about your profile. So put yourself in his shoes. What would make you click “follow” after reading a biography? Objectivity and creativity are the ingredients for a successful Instagram biography!

Don't miss this opportunity to connect with your audience and hook new followers on the first contact! I hope this article helps you make a successful Instagram biography and win over many new patients!

Karina Caporal: graduated from the Pontifical Catholic University of Paraná (PUC - Paraná).

Source: Blog Dental Speed. Available at: https://blog.dentalspeed.com/conteudo-especial/a-relevancia-da-biografia-no-perfil-do-instagram/. Access on: 09/05/2020.