Trends and fads that influence Dentistry

The only certainty we have is that of change, and yet we often act in surprise when these changes knock on our door and require new attitudes to keep our business competitive.

One of the reasons for greater wear and tear is the need to keep changing, when it would be much easier to anticipate changes. But for this anticipation to happen, you need to pay close attention to the external environment of your business, that is, be aware of the changes that occur externally: changes in population (demographics), people's money, if they have more or less debt (economics), your target audience, your behavior changes, etc.

Today, several changes are taking place, such as the increasing longevity of the Brazilian population, the new role of women in the economy, the power of generation Y in purchasing and its behavior model, class C and its mode of consumption, class B, which accounts for most of the national gross domestic product (GDP). Let's take a look at parts, and it's important that you consider this as an everyday homework, so set aside a space in your calendar for information.

More than just knowing what is happening in the external environment, what will determine your success is how you will position yourself in the face of this data. Remembering that data is untreated information, and information is exactly the data treated, considering a context and studying the perspectives. Information is meaningful because more assertive business decisions can be made from it.

Writing on this subject, I remembered a client I attended as a consultant, a pediatric dentist with gigantic technical skills who had attended the neighborhood where he was born since he graduated from college. His main complaint was the drop in attendance and consequently the downtime on his schedule. After a demographic study of that region, we identified that its target had aged and for this reason, naturally, demand decreased. We work to increase the team, making multidisciplinary service and thus we can resume the competitiveness of the business.

It's important to focus, but don't focus too much so that you don't see what's happening right around you. Never look at information as a threat (as much as it really is) and always try to think about how your business can meet this new need.

The world changes very fast. Standing still is not a good idea.

Cláudio Gór Gonçalves: Creator of a specific consultancy model in services and communication marketing for health professionals, he has been working in the areas of Medicine and Dentistry since 1994. Founding Partner of Altera - Center for Intelligence in Services and responsible for marketing areas strategic and communication.

Source: Implant News Prótese News. Available at: http://www.inpn.com.br/Materia/OdontologiaNegocios/132492. Access on: 11/08/2019.